Recruitment Marketing: Unlocking the Power of Data

(Cover Photo by Chris Liverani on Unsplash) In this previous post, we went over the recruitment marketing funnel. In this post, I want to explore what recruitment marketing actually accomplishes for you. In my view, the beautiful thing about recruitment marketing is its efficiency, both in terms of time and money. The efficiency of recruitment marketing is accomplished primarily through the use of data; specifically, ...

The New Face of Recruiting: Top Recruiting Trends of 2019

It’s probably not news to you that the world of recruiting has changed and is changing. New realities have come to light, which means new strategies must be developed. Today, it’s imperative that businesses stay in tunes with the times, lest they be drowned by the waves of change. A bit dramatic, maybe? Well, it’s dramatic for a reason; I don’t want this ...

AI (Artificial Intelligence) in Recruiting: Do Chatbots Work?

(Cover Photo by Alex Knight on Unsplash) Among the technological advances that are influencing the world of recruiting, chatbots rank amongst the most promising. We’ll see why in this post. First, what is a chatbot? A chatbot is a software application designed to simulate conversation with human users. If you’re unaware, a chatbot looks something like this. There are different kinds of chatbots, and they are ...

8 Benefits of Recruitment Marketing

We’ve previously talked about the changes that have come to the world of recruiting, and the need for marketing as a response to those changes. But what are its advantages? How does it benefit you? Here are 8 ways recruitment marketing directly benefits you. 1. Quantity: Reach more people, obtain more candidates. With the Internet as your playground, your reach is virtually unlimited. ...

The Recruitment Marketing Funnel: A Simple Explanation

As discussed in the previous post, the power dynamic between recruiters and job seekers has been reversed. Today, job seekers have the power and recruiters must act accordingly. Because of this, recruiters must now market to their candidates by using marketing principles and practices. Because this is really important for you to understand, I want to spend some time looking at the ...

The Fundamentals of Conversion Optimization

For the purposes of this post, let’s both assume we’re back in school. In this case, I’m the teacher and you are the student. In this post, I will be teaching you about 5 elements related to conversion optimization. Warning: some of the content in this post may be technical, so bear with me. We’ll get through it together. What is conversion optimization? Nowadays, ...

Recruitment Spending: 6 Steps to Optimize Your ROI

Every company dedicates part of its yearly budget for recruitment. Recruitment spending features more or less prominently depending on the industry and/or type of business. Whatever the case may be, all business owners (and I know no exception to this rule) seek to reduce costs and increase net profits.  As with every source of company spending, the question always is: ...

Untapping the Hidden Potential in Your Website and Social Channel(s)

Untapping the Hidden Potential in Your Website and Social Channels as a Recruiter. So, you have a website. You’re also on multiple social channels. Both are performing well. You have a reasonable rate of traffic; people are regularly visiting your website and social channels to see what your company does and what it’s about it. You manage to attract people either because ...

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